Business Plan

I’ve had it! I’m done working for a company that is taking me nowhere!

我受够了！在一个没有前途的公司工作，我真是干够了！

So what are you gonna do? Just quit?

那你打算怎么办？直接辞职？

That’s exactly what I am going to do! I’ve decided to create my own company! I’m going to write up a business plan, get some investors and start working for myself!

没错，我就是这么打算的！我决定自己开公司！我要写一份商业计划书，找一些投资人，然后为自己打工！

Have you ever written up a business plan before?

你以前写过商业计划书吗？

Well, no, it can’t be that hard! I mean, all you have to do is explain your business, how you are going to do things and that’s it, right?

嗯，没写过，但应该没那么难吧！不就是解释一下你的业务，说说你打算怎么做，不就完了吗？

You couldn’t be more wrong! A well written business plan will include an executive summary which highlights the idea of the business in two pages or less. Then you need to describe your company with information such as what type of legal structure it has, history, etc.

你大错特错了！一份好的商业计划书要包括执行摘要，用两页以内的篇幅突出商业创意。然后你需要描述你的公司，比如法律结构、历史等信息。

Well that seems easy enough.

听起来挺简单的嘛。

Wait, there’s more! Then you need to introduce and describe your goods or services. What they are and how they are different from competitors’? Then comes the hard part, a market analysis. You need to investigate and analyze hundreds of variables! You need to take into consideration socioeconomic factors from GDP per capital to how many children on average the population has! All this information is useful so that you can move on to your strategy and implementation stage, where you will describe in detail how you will actually execute your idea.

等等，还有呢！接着你要介绍和描述你的产品或服务。它们是什么，和竞争对手有什么不同？然后是最难的部分：市场分析。你需要调查分析成百上千个变量！要考虑社会经济因素，从人均GDP到人口平均生育孩子数量等等！所有这些信息都有用，这样你才能进入战略和实施阶段，详细描述你打算如何实际执行你的想法。

Geez. Is that all?

天啊。就这些？

Almost, the most important piece of information for your investors will be the financial analysis. Here you will calculate and estimate sales, cash flow and profits. After all, people will want to know when they will begin to see a return on their investment!

差不多，但对投资人来说，最重要的信息是财务分析。这里你要计算和预估销售额、现金流和利润。毕竟，人们想知道什么时候能开始看到投资回报！

Umm. I think I’ll just stick to my old job and save myself all the hassle of trying to start up a business!

嗯…我想我还是老老实实干现在的工作吧，省得自己折腾着去创业了！